Social Media Advertising & Paid Campaigns

Paid social, run as a funnel — not a series of boosted posts

Boosting a post to "reach more people" rarely produces measurable business results. Effective paid social is structured as a funnel — the right audience, the right creative, and a clear next step at each stage — with tracking that shows what's actually converting.

What's included

• Audience research and targeting based on your actual customer profile
• Ad creative built and A/B tested — not a single static "boost this post" ad
• Full-funnel structure: awareness, consideration and conversion campaigns working together
• Correct conversion tracking setup (Meta Pixel/Conversions API) so results are measurable
• Weekly budget and bid optimisation based on real performance data
• Transparent reporting — spend, results, and what's changing next

Platforms we run campaigns on

Meta (Facebook & Instagram) advertising primarily, with campaign strategy that fits your funnel stage and budget rather than a one-size-fits-all package.

What's Included

• Audience research and targeting, not guesswork
• Ad creative built and tested, not just boosted posts
• Funnel structured for awareness through conversion
• Budget management with weekly optimisation
• Conversion tracking (pixel/CAPI) set up correctly
• Transparent reporting on spend and results

Frequently Asked Questions

Is this the same as just boosting a Facebook post?

No — boosted posts have limited targeting and no funnel structure. We build proper campaigns with audience targeting, creative testing, and tracked conversion goals.

How do you track whether ads are actually working?

Through correctly configured Meta Pixel/Conversions API tracking tied to real actions on your site — enquiries, purchases or sign-ups, not just clicks.

What budget do I need to get started?

This depends on your industry and goals and is discussed during the strategy call — we'll tell you honestly if a budget is too low to produce meaningful data.